We talk about how important it is to engage users in our process, but it is not a "one size fits all" equation. Do you know the difference between ethnographic research, user testing, user interviews and user input and when these various tactics could be used in the development process? What is the difference between quantitative and qualitative user research? What is the value and output of different user testing methods? What is the value derived from various user engagement approaches and the tools that can be leveraged? Opportunities to engage with users is necessary and in this interactive session you will learn about the various strategies, do's and don'ts and most importantly the purpose behind different user methods. You will walk away with tools you can use when you find yourself in situations to engage with a "user" in a formal or informal setting.
